and the time is right, to get your promotions going.
More than ever in this economic climate people are looking for deals! What better way than to make sure your business is the one people think of when they want value, service and guarantees than to constantly offer customer appreciation through discounts, specials and giveaways on your social media accounts such as a blog, facebook page, twitter stream or online video or photography channel.
Plus don’t forget, people want to know what you’re excited about in your store today and love the opportunity to “virtually shop” and even make purchasing decisions before making a trip to the store.
The easier it is to find your product online the more likely its going to move. Think about using Instagram, Tumblr or Pintrest to post artsy, funny or simply nice quality photos you’d like people to notice. Take it a step further if you want and sell on Etsy, if you’re an artisan, or Marketplace on Facebook, which is used by everyone from real estate agents and car salespeople to looking for a housemate or selling your guitar.
Or, simply install a shopping cart with Payvment on your Facebook page. But I’m getting off track, I was talking promotions, now I’m on to shopping carts. But really folks, if the tourists don’t show up this year (last year was a wash for most I think) then you’ve got to think about more mail order business through online orders. It costs less than you think, usually a small percentage of sales, and there are a lot of potential benefits.